5 Reasons a Small Business Needs a Website
The question is simple enough … “What is a website?”
“A website is a connected group of pages on the World Wide Web regarded as a single entity, usually maintained by one person or organization and devoted to a single topic or several closely related topics.” ~dictionary.com
But even though websites have been around for literally decades, it’s surprising how many small business owners don’t know the benefits that having a website can offer them.
As a matter of fact, in 2016 Entrepreneur.com reported that 46% of small businesses did not yet have a website. What? That’s almost half of all small businesses!
And the reason most cited for not having a website? Cost.
But let’s not forget about all the small businesses that have … well … bad websites.
Does Having a BAD Website Mean You Are Losing Business?
Most folks understand that if you don’t have a website, you’re likely missing out on opportunities for prospects to identify you and to keep customers happy by making their lives easier. You know … a click for purchasing or making reservations is easier than being on hold for the next available representative.
Nicole Leinback-Reyhle (forbes.com) said it best:
“if you have a bad website it is better to have no website. While no website equals missed opportunities, a bad website can actually be worse since it literally makes your business look bad.” ~ Nicole Leinbach-Reyhle
So let’s take a look at the 5 reasons your small business needs a good website and needs one now.
1. Cost Effective
Have you checked out the pricing of a local television commercial? How about billboards, radio spots or newspaper ads? Advertising is a high-priced ticket item.
And don’t forget about the hours you’ll spend trying to figure out exactly the right words to say so you can get more people aware of you and your business. Remember, those words have got to be short and to the point because TV commercials and radio ads can only last so long and billboards only catch the eye for about 7 seconds.
But your website changes everything …
A website is an unlimited number of full-page ads that you can change any time!
A strategically developed website and online presence provides a lower-cost solution that offers tremendous benefits. And with IHP Biz Tools, you can get it done for a fraction of what other Web Designers will cost you.
2. Improves Customer Service
Offering a way to deliver quick responses to your customer base on your website with any regularly asked questions is a great way to avoid paying labor costs and phone bills. A simple “FAQ” page can answer your prospects and site visitors most often asked questions with just the click of their mouse. That makes for a happy customer.
3. Showcase Your Products and Your Services
Not only can you display your products or outline your services in detail with beautiful images but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
It’s all about what you want your website to do for you and for your customers … and IHP can help you!
4. Websites Create a Trust Factor
One of the best ways to build trust with prospective customers is with good web design.
Good web design that establishes trust goes beyond even gaining new customers. For instance, many customers visit a business’s website to research a product before buying and oftentimes to help make a decision while shopping.
Even if you are out of stock on a particular product, your website can let them know that and let you know to contact the customer when the shelves are stocked again. What a fabulous way to let your customers know you are taking care of them!
5. Your Website Will Operate 24/7/365
Not only will your website be there 24 hours a day, 365 days a year with the possibility of reaching millions of people every day (or alternatively, just people in your local area), but it will make it possible for your customers to contact you outside of your normal business hours.
But What About the Cost?
IHP Biz Tools is itself a small business. We work with other small businesses and we make websites affordable. Whether you are a start-up company, a solo-entrepreneur, or you’ve just “never gotten around to it,” the time is now for you to have a customized, professional web design.
Contact IHP Biz Tools today and we promise to treat you the way we like to be treated and we promise to build you a website you will be proud of.
(North of Baton Rouge)
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(North of Baton Rouge)